O que são pixels e beacons de rastreamento?
A tracking pixel is usually a tiny invisible image or script that phones home when a page loads, an email opens, or you complete a purchase — reporting your visit to an ad server.
Como os pixels funcionam na web
When you load a news article, the page often includes a request to ad.doubleclick.net or facebook.com/tr. The server sets or reads a cookie and logs the event — page view, add-to-cart, purchase.
Conversion APIs and server-side tagging send the same events from the shop's server instead of your browser, which can bypass some ad blockers but still ties events to your identity when you are logged in.
Pixels de e-mail e disfarce CNAME
Email open pixels are 1×1 images in marketing mail. When images load, the sender learns you opened the message, roughly when, and sometimes device type.
CNAME cloaking makes a tracker look like a first-party subdomain (e.g. metrics.yourbank.com) so strict cookie rules are harder to apply.
Variantes de pixels comuns
- Image pixels — classic 1×1 GIF/PNG beacons
- JavaScript tags — GTM, Meta Pixel, TikTok Pixel loaders
- Server-side events — purchase webhooks to ad platforms
- Postback URLs — app install attribution to MMPs
Nossa ferramenta detecta pixels?
We do not load third-party ad tags or report which pixels fired elsewhere. We do show whether cookies are enabled, fingerprint probes succeed, and whether tracker-bait elements were blocked — indirect signs of protection.
- Run a análise gratuita for browser-level signals.
- Pair with our guia de cookies to limit storage pixels rely on.
Verificar sinais do navegador
Verificar sinais do navegadorPerguntas frequentes
Are pixels the same as cookies?
Related but different. A pixel is often the request that sets or reads a cookie. Blocking cookies hurts pixels; blocking the script stops both.
Do ad blockers stop all pixels?
Many filter lists block known tracker domains. First-party or server-side tagging can still report events without loading the classic third-party script in your browser.
Can I stop email tracking pixels?
Disable automatic image loading in your mail client, or use privacy-focused email that proxies images.